Cases

120+media citations in 3 months

Result over 3 months

PR costs over 3 months

before 470,000 ₽ (agency quote)→, now 55 000 ₽

• →120+ citations in national and industry media
• →costs 88% lower than the agency quote
• →direct contacts with journalists at MASH, Lenta.ru, RBC and other outlets

×3.6leads from platforms: 43 a month instead of 12

Result

Lawyer’s time spent on answers · per day

before 4 h→, now 12 min

Leads from platforms · per month

before 12→, now 43

• →answers 20 times faster
• →3.6 times more leads

−92%content cost: 37,000 ₽ a month instead of 470,000 ₽

Result

Content production · per month

before 470 000 ₽→, now 37 000 ₽

Publishing on platforms · per day, oversight only

before 3 h→, now 10 min

• →content 92% cheaper

5–10 mina day instead of 3–5 hours

Result

Lawyer’s time on small requests · per day

before 3–5 h→, now 5–10 min

• →not a single client lost; conversion to paid services grew thanks to fast, clear answers

5–7relevant emails a day remain out of 15–22

Result

Emails you need to read · per day

before 15–22→, now 5–7

• →10–15 unnecessary emails a day are filtered out
• →you can see at once which emails are urgent and which can wait

22%replies to the first message (2 of 9) vs. the usual ~10%, early pilot results

Early pilot results

Replies to the first message: usual vs. pilot

before ~10%→, now 22% (2 of 9)

• →the leader’s time goes only to warm conversations

The sample is still small: the first 9 contacts, 2 replied. We will update the numbers once the pilot reaches 75 contacts.